The purpose at [x]cube LABS is to be the firm of choice that individuals and enterprises with an idea to change the world, seek to partner with to convert their ideas into reality. Simply put, we seek to be “innovation heavy lifting champions”. Our objective is to work with individuals and enterprises to help hone their idea, validate it, build prototypes, seek market feedback, build a production grade solution, help market it and optimise it further. Simply put, we want to be our clients, a concierge service to help them create success from their ideas, and make them say “hello world, disruption. executed”.